The Air Purifier Market was USD 15.28 Bn in 2024 and is expected to expand at a CAGR of 8.45 % from 2025 to 2032, reaching USD 29.09 Bn by 2032. Air purifiers are becoming more critical for reducing health hazards and enhancing indoor air quality, particularly for young people, the elderly, and persons with underlying medical issues. Consumer demand for air purifiers is driven by the rise in respiratory conditions, including allergies, bronchitis, and asthma, which are frequently associated with poor air quality. Technological advancements such as UV-C technology, ionizers, HEPA filters, activated carbon filters, and Smart air purifiers with Wi-Fi connectivity, air quality monitors, and smartphone control have attracted tech-savvy customers. In the United States, government agencies such as the Environmental Protection Agency (EPA) established guidelines for controlling air pollution and indoor air quality. Air purifier adoption subsidies or financial incentives, particularly in high-pollution areas, are also driving market expansion. In the United States, Honeywell, one of the leading brands, holds around 18-20 % of the market share in 2023.

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Air Purifier Market Segmentation

By Technology: High-Efficiency Particulate Air (HEPA) Filters dominate the air purifier market, holding 45-50% of the global market share in 2023. Activated Carbon Filters hold around 20–25% of the global market for air purifiers in 2023. Ionic Filters (Ionizers) hold a market share of around 10-15% in 2023. Other technologies like Electrostatic precipitators, photocatalytic oxidation (PCO), and ultraviolet (UV) light account for 10-15% of the market.

By Application: The Residential Segment is the dominating segment in the air purifier market, accounting for approximately 65-70% of the market in 2023. The Commercial segment holds around 25–30% of the global market in 2023. The industrial segment is smaller, contributing around 5-10% of the market in 2023.

Air Purifier Market Regional Analysis

United States: In 2023, the air purifier market in the United States was estimated to be worth USD 4.5 billion. Approximately 15–25% of the U.S. air purifier market in 2023 was made up of smart devices that could be operated through mobile apps. In the United States, online retail channels, particularly Amazon, Best Buy, and Walmart, are significant sales channels for air purifiers. Honeywell International Inc., Levoit (Smart Air), and Dyson Ltd. are the dominating key players in the U.S. market.

Germany: In 2023, the German air purifier market was estimated to be worth USD 1.2 billion. High concentrations of nitrogen dioxide (NO2) and particulate matter (PM2.5) in major German cities like Munich and Berlin drive the air purifier market. Brands like Philips, Levoit, and Dyson are capitalizing on this trend. Air purifiers are sold in Germany through major online retailers such as Amazon, MediaMarkt, and Saturn. International firms, including Honeywell, Dyson, and Philips, dominate the market

China: Asia-Pacific dominates the air purifier market, with China leading the market. In 2023, the Chinese air purifier market was estimated to be worth USD 4.2 billion. PM2.5 and other pollutants are prevalent in China, particularly in Beijing, Shanghai, and Guangzhou. Several key players, such as Xiaomi, Sharp, Philips, Honeywell, Blueair, and Midea dominate the Chinese market.

Air Purifier Market Competitive Landscape

Philips: Philips acquired Respironics for approximately USD 5.1 billion. Philips also acquired Spectranetics for USD 2.2 billion.

Dyson: Dyson acquired Sakti3, a startup company situated in Michigan that focuses on creating solid-state battery technologies, for USD 90 million. Tessera Technologies was also acquired by Dyson for approximately USD 25 million.

Honeywell: The acquisition of United Technologies’ Building Technologies Business for USD 14.8 billion was one of the largest and most strategic acquisitions. Honeywell also acquired Intelligrated for USD 1.5 billion.

Recent Developments:

• Air purifiers now feature HEPA filters capable of capturing 99.97% of particles as tiny as 0.3 microns, including dangerous contaminants like pet hair, dust, and pollen.
• Blueair Blue Pure 211+ device helps eliminate gasses and particulate matter by combining HEPA Silent technology with a carbon and particle filter.
• The Levoit Core 300 air purifier is a more environmentally responsible option for customers as it consumes less than 40 watts of electricity

Conclusion

• Connected air purifiers, which offer improved control and convenience and can be operated by smartphone applications and linked with smart home ecosystems, are becoming more popular.
• The efficiency and practicality of air purifiers have been improved by the creation of smart models, which incorporate cutting-edge filtration technologies, including UV-C light, activated carbon, and HEPA, in addition to real-time monitoring and Internet of Things connection. 

Related Reports:

Air Showers Market is worth USD 5.13 Billion in 2023 and is estimated to grow at a CAGR of 7.35% in the forecast period. The forecast revenue hints at around 9.31 billion USD growth by 2030.

Air Filters Market size was valued at USD 15.40 Billion in 2023 and the total Air Filters Market revenue is expected to grow at a CAGR of 8.02 % from 2024 to 2030, reaching nearly USD 25.81 Billion By 2030

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