HelloPrenup, a pioneering digital platform for prenuptial agreements, is changing the way couples approach marriage preparations. Founded by Julia Rodgers, a seasoned family law attorney, the platform aims to make prenups more accessible, affordable, and collaborative. By guiding couples through a questionnaire that addresses sensitive topics like property division and pet custody, HelloPrenup encourages open dialogue and mutual understanding, strengthening the foundation of trust and transparency in relationships.

Rodgers, inspired by her experience in family law and the high U.S. divorce rate, identified a significant gap in legal and financial preparedness among couples. Traditional prenups, often seen as expensive and time-consuming, were out of reach for many. HelloPrenup addresses this by offering a solution that empowers couples to make shared decisions about their future, regardless of their financial status. Since its launch in 2020 and following a successful appearance on Shark Tank, the platform has captured 20% of the U.S. prenup market, operating in 48 states and protecting over $25 billion in assets.

Contrary to common misconceptions, prenups are not solely for the wealthy. They serve as a tool for love, not just divorce, by prompting couples to discuss financial expectations, shared responsibilities, and long-term goals. HelloPrenup’s process has been shown to bring couples closer, with 83% reporting enhanced closeness post-agreement. The platform caters to a diverse clientele, from those managing student loans to high-net-worth individuals and celebrities.

With backing from influential investors like Kevin O’Leary and Nirav Tolia, and a recent strategic investment from The LegalTech Fund, HelloPrenup is poised for expansion. Plans include extending services to all 50 states and international markets, developing additional legal and relationship tech products, and enhancing AI-driven tools. This growth will also support public service initiatives, such as the partnership with Suffolk University Law School, aimed at increasing access to affordable legal services.

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