George Gay, a long-standing figure in the sustainable investing community, has been named the recipient of the 2025 Joan Bavaria Award by US SIF and Trillium Asset Management. This accolade recognizes Gay’s significant contributions over more than 35 years, including his role in providing values-aligned investment solutions through First Affirmative Financial Network and founding SRI in the Rockies, a pioneering conference for sustainable investors.
Maria Lettini, CEO of US SIF, praised Gay for his foundational role in building the sustainable investing community, emphasizing his efforts in creating spaces for advisors to connect and learn. The award, presented at the 2025 US SIF FORUM in Washington D.C., honors individuals who embody the innovative and collaborative spirit of Joan Bavaria, a visionary in sustainable investing.
Matthew Patsky, CEO of Trillium Asset Management, highlighted Gay’s commitment to mentorship and community building, noting the lasting impact of the SRI in the Rockies conference on the field. Gay expressed his honor in receiving the award, reflecting on Joan Bavaria’s influence on his career and the broader industry.
The Joan Bavaria Award has previously recognized leaders in sustainable investing, including Joy Anderson, Suzanne Biegel, and Jackie VanderBrug for their work in Gender Lens Investing. This year’s award underscores the ongoing importance of sustainable investing in fostering a just and sustainable future.
US SIF and Trillium Asset Management continue to lead the charge in sustainable investing, with US SIF representing $5 trillion in assets under management or advisement. Their work, supported by the US SIF Foundation, focuses on long-term investment strategies that generate positive social and environmental impacts.
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